SCHD vs NOBL: Head-to-Head Comparison
SCHD vs NOBL: Schwab U.S. Dividend Equity ETF has an expense ratio of 0.06% while ProShares S&P 500 Dividend Aristocrats ETF charges 0.35%. SCHD holds 103 securities vs NOBL's 67. 5-year returns: 12.10% vs 9.50%.
Last updated: April 2026
Dividend
Quick Verdict
SCHD edges out NOBL with a stronger Beginner Suitability Score (9 vs 8.5). It offers lower fees for new investors.
Side-by-Side Comparison
| Metric | SCHD | NOBL |
|---|---|---|
| Expense Ratio | 0.06% | 0.35% |
| AUM | $62.0B | $12.0B |
| Dividend Yield | 3.40% | 2.10% |
| Holdings | 103 | 67 |
| 1-Year Return | 12.90% | 16.50% |
| 5-Year Return (Ann.) | 12.10% | 9.50% |
| 10-Year Return (Ann.) | 11.50% | 10.00% |
| Beta | 0.82 | 0.85 |
| P/E Ratio | 16.8 | 21.5 |
SCHD 5-year annualized return is 12.10% compared to NOBL's 9.50%. Over 10 years, SCHD returned 11.50% vs NOBL's 10.00%.
View data table
| Period | SCHD Return | NOBL Return |
|---|---|---|
| YTD | 1.80% | 2.00% |
| 1 Year | 12.90% | 16.50% |
| 3 Year | 7.20% | 7.50% |
| 5 Year | 12.10% | 9.50% |
| 10 Year | 11.50% | 10.00% |
Key Differences Between SCHD and NOBL
SCHD (Schwab U.S. Dividend Equity ETF) is a u.s. large-cap dividend fund managed by Charles Schwab. SCHD focuses on high-quality U.S. companies with strong track records of paying and growing dividends. It uses a rules-based approach to select about 100 stocks that have consistently paid dividends for at least 10 years. Beginners who want both income and growth often find SCHD attractive because it combines a solid dividend yield with quality stock selection at a very low cost.
NOBL (ProShares S&P 500 Dividend Aristocrats ETF) is a dividend aristocrats fund managed by ProShares. NOBL exclusively holds S&P 500 companies that have raised their dividends for at least 25 consecutive years, known as Dividend Aristocrats. These elite companies have proven their ability to maintain and grow dividends through recessions and market crises. Beginners who value financial stability and consistent income will appreciate that NOBL holds only the most committed dividend growers in America.
The most notable differences are in fees (0.06% vs 0.35%), number of holdings (103 vs 67), and 5-year returns (12.10% vs 9.50%).
SCHD vs NOBL multi-factor comparison: SCHD has a 0.06% expense ratio, 12.10% 5-year return, 103 holdings, 0.82 beta, and 3.40% yield. NOBL has 0.35% expense ratio, 9.50% 5-year return, 67 holdings, 0.85 beta, and 2.10% yield.
View data table
| Metric | SCHD | NOBL |
|---|---|---|
| Expense Ratio | 0.06% | 0.35% |
| 5-Year Return | 12.10% | 9.50% |
| Holdings | 103 | 67 |
| Beta | 0.82 | 0.85 |
| Dividend Yield | 3.40% | 2.10% |
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Holdings Overlap Analysis
0%
Holdings Overlap
SCHD and NOBL share only 0% of their top holdings. These funds are quite different, making them complementary choices if you want broader market coverage.
SCHD and NOBL share 0% of their top holdings (low overlap). SCHD has 103 total holdings and NOBL has 67.
View data table
| Metric | SCHD | NOBL |
|---|---|---|
| Overlap | 0% | 0% |
| Unique Holdings | 100% | 100% |
| Total Holdings | 103 | 67 |
Cost Comparison Over Time
If you invest $10,000 and hold for 20 years (assuming 8% annual returns):
SCHD
Fee cost: $515
NOBL
Fee cost: $2,930
Over 20 years, the fee difference amounts to $2,415 on a $10,000 investment. SCHD saves you more in fees over time.
On a $10,000 investment over 20 years at 8% return, SCHD (0.06% fee) grows to $46,094 while NOBL (0.35% fee) grows to $43,680. The fee difference costs $2,414.
View data table
| Year | SCHD Value | NOBL Value |
|---|---|---|
| 0 | $10,000 | $10,000 |
| 5 | $14,653 | $14,457 |
| 10 | $21,470 | $20,900 |
| 15 | $31,458 | $30,214 |
| 20 | $46,094 | $43,680 |
Which One Should a Beginner Choose?
Choose SCHD if: You want income-focused investors who want a reliable and growing dividend stream, conservative investors who prefer lower volatility with quality companies, retirees or pre-retirees building a dividend income portfolio. It's managed by Charles Schwab with an expense ratio of 0.06%.
Choose NOBL if: You want income investors who want the most reliable and proven dividend growers, conservative equity investors seeking companies with recession-tested dividends, retirees who depend on growing dividend income to maintain purchasing power. It's managed by ProShares with an expense ratio of 0.35%.
Can You Own Both SCHD and NOBL?
Absolutely! With only 0% overlap, SCHD and NOBL complement each other well. A simple portfolio might allocate 60% to one and 40% to the other, or you could pair them with a bond ETF like BND for a complete three-fund portfolio.
Frequently Asked Questions
Should I buy SCHD or NOBL?▾
SCHD edges out NOBL with a stronger Beginner Suitability Score (9 vs 8.5). It offers lower fees for new investors. However, both are solid options. SCHD is best for investors who want income-focused investors who want a reliable and growing dividend stream, while NOBL is better suited for income investors who want the most reliable and proven dividend growers.
What is the difference between SCHD and NOBL?▾
SCHD (Schwab U.S. Dividend Equity ETF) tracks u.s. large-cap dividend investments with 103 holdings and a 0.06% expense ratio. NOBL (ProShares S&P 500 Dividend Aristocrats ETF) focuses on dividend aristocrats with 67 holdings at 0.35%. Their top holdings overlap by 0%.
Can I own both SCHD and NOBL?▾
Yes! With only 0% holdings overlap, SCHD and NOBL complement each other well. Owning both gives you broader diversification.