My ETF Journey

Can You Lose Money in ETFs?

Last updated: March 2026

Quick Answer

Yes, you can lose money in ETFs. ETF prices fluctuate with the market. However, broadly diversified ETFs have historically recovered from every downturn and trended upward over the long term.

The Complete Answer

The honest answer is yes — you can absolutely lose money investing in ETFs. Any investment in the stock market carries risk, and ETFs are no exception. But context matters enormously.

In the short term, losses are common and expected. The S&P 500 has historically declined 10% or more about once per year, and 20% or more roughly every 3-4 years. If you invest $10,000 in VOO today, there's a good chance it will temporarily be worth less than $10,000 at some point in the next year.

However, over the long term, the picture is dramatically different. The S&P 500 has returned approximately 10% per year on average over the past 100+ years. There has never been a 20-year period where the S&P 500 lost money. Every single 20-year window in history has been positive.

The ways you're most likely to lose real money in ETFs: investing money you need short-term (and being forced to sell during a downturn), panic selling during market crashes, investing in highly speculative or narrow ETFs (like ARKK, leveraged ETFs, or single-sector funds), or paying high fees that erode your returns over time.

The best protection: invest in broad market ETFs (VOO, VTI), plan to hold for 10+ years, keep investing through downturns via dollar cost averaging, and never invest money you can't afford to leave untouched for years.

Recommended: This beginner-friendly ETF course on Udemy covers everything from ETF fundamentals to building a recession-proof portfolio in 7 days.

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