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What is Inflation? (Plain English Definition)

Definition: Inflation is the rate at which the general level of prices for goods and services rises over time, reducing the purchasing power of money.

Inflation Explained Simply

Inflation means that over time, the same amount of money buys fewer goods and services. If inflation is 3% per year, something that costs $100 today will cost $103 next year. The most common measure of inflation in the United States is the Consumer Price Index (CPI), which tracks the prices of a basket of everyday goods and services.

Moderate inflation of 2-3% per year is considered normal and healthy for an economy. It encourages spending and investing rather than hoarding cash. However, high inflation (above 5-6%) can be damaging, eroding consumers' purchasing power, raising interest rates, and creating economic uncertainty. The U.S. experienced inflation above 8% in 2022, the highest in 40 years.

Inflation is the primary reason why investing is necessary. If you keep all your savings in cash earning 1% interest while inflation runs at 3%, you are actually losing 2% of your purchasing power every year. Over 30 years, your money would lose nearly half its real value. Investing in assets that grow faster than inflation -- like stocks -- is essential for preserving and growing your wealth in real terms.

Inflation Example

If you have $100,000 in savings and inflation averages 3% per year, your money's purchasing power drops to about $74,000 after 10 years and $41,000 after 30 years -- without spending a dime. Investing in an S&P 500 ETF that historically returns about 10% per year preserves your purchasing power: $100,000 growing at 10% becomes $1.74 million in 30 years, or about $720,000 in today's dollars after accounting for 3% inflation.

Why Inflation Matters for ETF Investors

Inflation is the invisible force that makes investing a necessity, not a luxury. Every dollar sitting idle in a checking account is losing value. Understanding inflation motivates ETF investors to stay invested even during volatile markets, because the long-term cost of not investing (loss of purchasing power) is often greater than the short-term risk of market declines. For ETF investors, inflation affects different asset classes in different ways. Stocks have historically been the best long-term inflation hedge because companies can raise prices with inflation. Treasury Inflation-Protected Securities (TIPS) ETFs provide direct inflation protection. Traditional bonds can struggle during unexpected inflation spikes. Understanding these dynamics helps you build a portfolio that maintains its real value over time.

Inflation vs Interest Rate

InflationInterest Rate
Inflation is the rate at which the general level of prices for goods and services rises over time, reducing the purchasing power of money.See full definition of Interest Rate

While inflation and interest rate are related concepts, they serve different purposes in the world of ETF investing. Understanding both terms helps you make more informed decisions about which funds to include in your portfolio and how to evaluate their performance.

Read our full explanation of Interest Rate

Related Terms

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